Have you ever done business with someone who you may not feel 100% certain about? Either it's the person you’re dealing with or it's the company itself that just doesn't seem to be what they claim themselves to be? Unfortunately, we’ve all had an experience or two that might’ve made us all think and feel this same way.
Therefore the question then becomes, did we end up doing business with them, or did we know not to? Chances are we’ve all at some point or another still gone along with the deal and ended up costing ourselves a good deal of money and headaches along the way. After one or two of these poor experiences, we’ve learned a lesson or two in terms of how to coordinate ourselves in similar-like scenarios.
In today’s blog, we’re going to dissect the importance of carrying a trustworthy business and why it can help us all build a long-standing operation that we can be proud of.
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When it comes down to building something around trust and wanting it to have that same effect on others who come into contact with it, we have to come up with a fundamental understanding of what that means to us and how we can make that impact on others. In other words, how can we take the type of businesses that we gladly do business with regularly and create a much similar one that we can call our own?
Take a moment to think about this for a second.
How does it feel whenever you work with these types of businesses?
How can you replicate similar traits they carry and implement them into your business?
With that in mind, let's begin to come up with a series of values we can begin to integrate into the business that’ll help us easily create those types of relationships with our clients that we wish to have. When you think of a trustworthy relationship in your life(this can be either personal or professional), what kind of traits can you think of?
Chances are very likely that the relationship contains an equal give and take dynamic. It holds respect and honesty at a high caliber. With this insight in mind, what else can you think of that makes that one relationship so trustworthy in your life? Let’s keep those things in mind as well while we create this new model you can begin to base your business.
Ask yourself the following questions:
Do you easily generate new business or do you struggle to bring others on board?
Do you find yourself always having to prove the value of your business to others?
Do you have a healthy (trustworthy and respectful) relationship with your staff and client?
Can you honestly say they can rely on you to get the job done and deliver the expected results?
Do you have a high retention rate inside your business?
Do you churn more than you’d like? (this goes for your client and your staff)
Do you feel you are living in your truest self while running your business?
Do you feel your staff is also living in their most trust and authentic self while working for you?
Are you confident your business can stand on its own with your current SOPs in place?
Do you have any hesitation about this? If so, what are they?
Now that we’ve got your gears going a bit, let's talk a little about the value and experience you want to bring to your clients. We’ll come back to the questions above in a moment. When you think of the ideal customer experience, what comes to mind? How would they feel when interacting with your business? What kind of results or expectations should that gain from your end? What do they have to share in exchange for those results? How would they feel during this experience?
We’ve come to a good place.
From here, let's draw out what attributes and characteristics we can build that can help you modify your existing business plan. You may have to either make major changes to what you already have or maybe in a place where the most minimal may be sufficient. Either way, only good improvement can transpire from this exercise.
While we’re at it let’s dive deeper, shall we?
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When thinking about the above, what can we begin doing to help kickstart this new plan into action? How about this, lets's begin to list out 4-6 key value statements that make your business the most truth-worthy that it can be.
Here are a few things to consider:
Put your customer’s needs first, by setting accurate expectations.
Take care of your staff, by giving them the tools they need to succeed.
Be honest with the people that run the show. **Remember, you need them(clients and staff) more than they need you.
Put these two groups of people before the money and financials.
Build a community of honesty and respect all around, regardless of what’s at hand.
Create a win-win environment and playbook (take care of your staff= they can take care of your clients = they can support your business).
This is very much so a place to begin, rather than end. A good way to view the value statements above is to allow them to inspire you to implement the same within your business. However, the way you go above it, make sure these value statements become well known within your company. Communicate them regularly with your clients and staff.
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Until next time my friends, keep your head up and know that whatever “obstacle” comes your way throughout your business journey, it's just a blessing in disguise.
XO
-Bauer
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